The ReddyYeti Podcast EP: #100 Yeti Chat 8 - ReddyYeti’s Humble Beginnings: A Wild Journey Through Time. Josh, Drew, & Matt Chatting Away

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Yeti Chat 8


It wasn’t by accident that we stumbled upon the idea for ReddyYeti


It took a more than a couple tries for us to get it right!


Matt sit down and discuss Reddy Yeti’s humble beginnings, it’s predecessors, and reflect on a “then & now” perspective from when the started their entrepreneurial career to where it is today.



More about the episode...

Matt sits down with his partners and ReddyYeti co-founders Josh Salvo and Drew Pfundstein. What you have come to know and love as ReddyYeti is truthfully a second version. Before nailing our vision for ReddyYeti, various ventures (and in some cases failures) were taken to get to where we are now. In this episode the ReddyYeti team explores the history of ReddyYeti starting from Josh and Drew diving down the proverbial rabbit hole of previous ventures as well as some background on what sparked Reddy Yeti 2.0 (That’s right… there was, indeed, a first edition of Reddy Yeti)

Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below




Show Notes


  • How did you two meet and become friends?

    • Josh regales how Drew and his parents were longtime friends and discusses the potential perils of long distance friendships

  • What was the moment you had your first entrepreneurial spark?

    • Drew: “Thats a hard one, both of our parents started business so, I think that at a pretty young age we had entrepreneurial tendencies. Probably, the first time was in highschool when Josh and I built skis and snowboards…”

    • Josh: “No it was before that. Remember Niveus Productions?”

    • Drew: “Oh yeah! I forgot about that. We did a video production company…”

    • Josh: “We did the Niveus stuff in high school from Sophomore year to Junior year and then you had the idea of ‘hey, maybe we should build our own skis’...”

      • Drew and Josh dive deepening into how a couple highschool kicks built a ski press and their first pair of skis with a super tight budget…”

  • Was there any other companies that came after that before ReddyYeti?

    • Josh: “Drew and I came up with the idea of, where we wanted to create a website that had a ski and snowboard finder where you would fill out a questionnaire and based on your answers we had an algorithm that would match you to the perfect pair of skis or snowboard… it was an ecommerce platform…”

  • Where did the name ReddyYeti come from? (still contested…)

    • Josh: “We were in my parents basement and we were trying to brainstorm the idea of what we wanted to build with ReddyYeti; and so, what was very important to Drew and myself was to build a community and a business that really helped people get outside...Reddy is the name of the Yeti. Basically, Reddy is your buddy who is always willing to help you get out and participate in your favorite activity…”

  • Josh dives into how moving out to Utah and immersing in the community inspired the idea for a media platform.

    • Josh: “After we decided to shut down ReddyYeti we thought hey ‘why not try to start a media company?’ We had a ton of pretty awesome people doing pretty crazy things in the outdoors, why not have them write about their experiences and that’s where American Yeti came from…

    • Drew: “That’s actually where we met Matt because, Matt had just moved out to Colorado…”

  • Josh, Drew, and Matt discuss how taking a hiatus from American Yeti would help push them closer to putting together an idea of “ReddyYeti 2.0”

    • Josh: “With having the past failures with, ReddyYeti 1.0, and American Yeti, we realized it was really difficult to start a business… what if we created some sort of community that helped showcase and uplift businesses and startups in the outside space…”

  • What has been the hardest part about building not just ReddyYeti but, all these businesses?

Drew: “Before ReddyYeti I think that the hardest thing was actually what the current version of ReddyYeti is solving for small business and, that was getting your business out there and marketing…”



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