Tired of having to choose between comfort and functionality in your athleticwear?
Jump into JUMPER apparel and never sacrifice comfort for performance!
To find out more behind how Jumper Threads got its start and what’s in store for the future, Josh interviews Jumper Threads founder, Daniel Redlinger
More about the episode...
Josh sits down with Jumper Threads co-founder Daniel Redlinger. Jumper was founded by former paratrooper and US army Ranger, Daniel Redlinger. After getting sick and tired of the same $8 basic gear, Daniel decided to take everyday basic apparel products and turning things up to 11. Jumper uses performance fabrics to create stylish, comfortable clothing in a marriage of functionality and fashion that will make you feel good AND look good. Join us as we dive deeper into the Jumper rabbit hole to examine where Jumper has been and where it’s headed into the future.
Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below
- Check out JUMPER’s website
- Jump into some JUMPER’s apparel
- More about JUMPER
- Follow JUMPER on Facebook, Twitter, Instagram, and Pintrest
What is Jumper Threads all about?
“Jumper Threads is a direct to consumer native online brand. We basically sit at the intersection of basic products (undershirts, underwear, socks) and activewear…”
What is your background with manufacturing and apparel?
“None, I’m learning a whole new world! I’ve been in finance, I have a consulting company, so I’ve been a self employed person for the last 13 years so I understand that side of it, but I knew nothing about creating a physical product…”
What is the dynamic that you have on your day to day?
“Andy and I, are both running other business with this burning passion for Jumper Threads. Right now I’m doing both...it’s just the way it is today, it’s just the way it is for now…”
What got you to where you are now?
“I am a Cincinnati native, I grew up here. After high school I joined the Army and that’s part of the Jumper Threads story. I was in the 82nd Airborne we were paratroopers and I was Ranger qualified…”
When you got this off the ground did you self fund the entire business?
“I boot strapped it entirely up until this point…”
How did you develop your products?
“We were just starting to figure out what is next from a product standpoint; we had one product and it was an undershirt...We thought for some reason sweatpants would be a fun project because no one's really done them REALLY well…”
What strategy did you use to help run such a successful Kickstarter campaign?
“There’s some resources out there. I read Russell Brunson's Dot Com Secrets. He’s got, to some degree, a map and I just sat in it for a while...The biggest success point was early funding. We started a campaign on facebook where we talked about the sweatpants where we have people leave their email addresses and we’d tell them more about it…”
Did you have any mentors along your journey?
“...I am blessed to have a lot of friends in branding and a brilliant wife. Andy, who’s my partner has been an apparel mentor. I’ve just been lucky to have a lot of resources around me…”
What is your commitment to sustainability?
“Right now we are using a factory in China to make our products, one that Andy uses on his skiwear...I’ve been over there twice now but, we’re making sure we’re in a factory that is run by good people and the standards there are completely acceptable…”
What would you say has been one of the hardest parts about starting Jumper Threads?
“Just kind of sorting out what’s real and what’s not. You get a lot of opportunities that are kind of snake oil-ish...There is no end to what people will send you in marketing…”
What is your greatest fear in regards to Jumper Threads?
“You have to create a balance, people aren’t walking into your online store to try your product...We have to communicate to our consumers that we have a better product. We want to deliver on that experience...My biggest fear is that our customers won’t be convinced that our products really are the best out there…”
What are some of the things that you have done to get over that advantage of a physical store?
“We’ve done a really good job with our social marketing...We’re out there but we’re taking our time to build a community and build a focus on our brand story…”
What would you say are some of the biggest mistakes you’ve made?
Some of those mistakes have turned into opportunity where we’ve just taken too long to do stuff...those actually turn into better opportunities…
What advice would you give someone that wanted to start a business?
“For me, I would tell them to be prudent and patient...If you’re gonna start something, sit in it for a while…”
How do you manage running your consulting business, Jumper, and your family?
“I am fortunate to have a consulting business with regular income and also the time flexibility that comes with that...It’s happening and it is what it is…”
Where do you see Jumper Headed in the future?
“2017 plan, we’re gonna roll out some socks. We’re in prototype now for some fantastic socks that we’re frankensteining together a sock that is built like an athletic sock but it’ll look like a dress sock… We’ve got Jumper-wear underwear coming around the corner…”
“In 2018, it looks like Andy might be moving here and we’re gonna have a brick and mortar store front in downtown cincinnati and kind of build out the company…”
What would you say is the best part about running Jumper?
- “Building a physical product. The consulting I do is primarily for hotels so, it’s a thankless job...To build a physical product, it’s probably etched in a lot of people's DNA to do it...to have your mark on it is really cool and I’m feeling honored to just go through this experience…”