Built to discover. Designed to explore
ESTABLISHED 2016 - FOUNDERs Rory and Jeff Rogan - EMPLOYEES: 2 - LOCATED IN San Diego , CA
THE STORY OF Be Outfitter:
The outdoors is a special place to us. Camping under star-streaked skies and sharing laughs around a campfire brings about a feeling so simple and pure that we can only begin to describe it as reverence. We’re driven back out time and time again by this feeling, and we know we aren’t alone in this mindset.
In our exploits we found that we ourselves weren’t being catered to by existing outdoor products. We were in a gap that on one end centered around technical performance and lacked in approachability. The other end focused on a “cool” look yet was likely to fail in rough conditions. That didn’t fit us. We aren’t summiting the highest peaks but we admire performance gear. We like fashion but realize the difference between innovative design and shit that looks good. We aren’t professionals in anything, but we work to be well-versed in everything. We get out to make memories and we need the right gear that make these moments accessible.
So BE was formed with two ideas in mind.
First, we embrace spontaneity and we need versatile gear that welcomes the unpredictable.
As a community of climbers, surfers, runners and every other activity on the list, we are bound together by our need to get out. Our lifestyle is our own, and we need approachable gear ready for those moments when we need to get out the door quick.
Secondly, Our adventures should be carried with as much heart as the moments we discover on them.
True education is awareness. Whether you find it through travel, in the backcountry or out in the open water, our desire to learn is universal. BE donates 10% of each sale to child education, so that everyone can explore the world with the same sense of wonder.
Rory and Jeff Rogan
Brothers and Founder/ Co-Founder of BE.